Cannes Lions
GITAM/BBDO, Tel Aviv / TNUVA / 2006
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Description
A shirtless 6 year old boy opens the kitchen fridge.He then takes out a large iron enriched milk carton and drinks it.After he finishes drinking, a few magnets detach themselves from the fridge door and cling right to his naked stomach. The boy watches in shock.Super: "Tnuva iron enriched milk"
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