AIM: To demonstrate the benefit of using iShares to access Asian markets in a visually engaging style, as part of the wider ‘WHY’ multi-media campaign.OBJECTIVES:- To promote the FTSE/Xinhua 25 iShares product, as part of the Asian market portfolio.- To encourage click through to bespoke landing page.- To register to receive further information.- To engage audience with iShares brand.TARGET GROUP: Europe’s leading professional investors – financial managers, wealth managers, private bankers, traders– an extremely high-powered audience. This audience is notoriously difficult to communicate with: being both geographically scattered and extremely pressured for time.