To our surprise, the solution was found within our neighbourhoods, in building entrances and in street corners. We went out to the streets with heavy traffic of passers-by, and took actual products which people have abandoned at street corners. We turned them into living “hard sale” ads, which can't be ignored, at zero budget and effort.

High daily impacts on passers-by which led to public interest, created a buzz and increased the donations. Most importantly, we showed people how easily products they don’t need can save lives.