People’s life style changes when they buy a new car. When people move into a new house, get a new hobby, or meet a new girlfriend, their life style also changes. ‘It changes everything’ campaign aimed to approach to the consumers’ insights in this way. The campaign shows that the driver’s every moment in daily life is changed with the new Audi A3 sedan. The message of the campaign is that both sensational design and outstanding performance will bring difference in the driver’s style, fashion and experience. The plot of the commercial film is about a couple’s dating, and it is open-ended with sense of humor that induces audiences’ imagination.