Objective was to change IT Professionals' perception towards Microsoft and drive traffic to vidcasts dedicated to them. A tall task considering how dull and fact-based communications are in the IT B-to-B space and how much baggage the Microsoft brand carries with it. But in this single clip Microsoft showed that they DO have a sense of humour and understand exactly what is relevant to the IT community. The viral has been seen by over 1 million unique viewers (thus far) and benn referenced in more than 74,000 blogs¦with the added benefit of something we didn't expect, it made Bill Gates laugh!