Cannes Lions

IT SOLUTIONS

OGILVY NEW YORK, New York / IBM / 2010

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Outcome

Initial results include:•+54% - Year-over-year increase in midmarket revenue.

•+64% - Year-over-year increase in IBM Business Partner revenue.

•Overall openness to doing business is up for IBM in the midmarket space•Great company characteristics up +13 (especially industry expertise).

Similar Campaigns

12 items

PROTOTYPING THE FUTURE

INGO , Stockholm

PROTOTYPING THE FUTURE

2013, IBM

(opens in a new tab)