Helping the smaller business get bigger business solutions, Dutch IT solutions company VIA net.works wanted to generate awareness of their service amongst the UK small business market.

With the aim of educating the small business owner on how their business can benefit by outsourcing to a specialist firm for their IT needs, we needed to convey the message that it is not a resource exclusively for bigger businesses. We developed executions that would convey the importance and necessity of a good communications system in business, united by the underlying theme of ‘keeping your business healthy’. The campaign consisted of banners, pop-ups and pop-unders.