Cannes Lions

ITAÚ

AFRICA, Sao Paulo / ITAU / 2012

Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Idea: Change. Use paper only when it's really necessary.

Outcome

Result: more than 625,000 people changed their paper in for digital statements (remembering our goal was 300,000 people). And for the first time in the history of Itaú, the bank became the most liked and recognized brand in brazilian television. More than 15,000,000 views on Youtube helped the message get out there (most watched branded piece in the history of Youtube in Brazil).

Similar Campaigns

12 items

2 Cannes Lions Awards
A Chat Away from Everything

GREY ARGENTINA, Buenos aires

A Chat Away from Everything

2022, ITAU

(opens in a new tab)