Cannes Lions

ITALIAN INSPIRATION N.1

OGILVY & MATHER, Milan / NESTLE / 2014

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It all takes place in Shanghai. Here we find an Italian lying awake with jet-lag, tossing and turning in his bed at an ultra-modern hotel. He gets up in the middle of the night and faces the window to see a billboard with a giant bottle of S.Pellegrino water amidst the sparkling city lights below. Suddenly he races down to the restaurant, only to find it closed; here he meets two other Western hotel guests and with one look the adventure begins.

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