Cannes Lions
PUBLICIS BRASIL, Sao Paulo / COOP. CENTRAL DE PRODUTOS RURAIS DE MINAS GERAIS / 2006
Overview
Entries
Credits
Description
A young couple rides on a convertible car. The woman is having Itambé Fit Light yoghurt.
A V.O. explains that the product contains no fat, so you feel light after eating it. The girl rises to feel the lightness of the air. But the wind blows her away, and she falls into a truck, landing on a pile of hay where several other girls already are. The young truck driver celebrates yet another woman he caught. Then he passes another convertible, where another girl is also having Itambé Fit Light. The truck makes a U-turn and starts chasing the car.
Similar Campaigns
6 items