Cannes Lions

ITAMBÉ FIT LIGHT YOGHURT

PUBLICIS BRASIL, Sao Paulo / COOP. CENTRAL DE PRODUTOS RURAIS DE MINAS GERAIS / 2006

Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

A young couple rides on a convertible car. The woman is having Itambé Fit Light yoghurt.

A V.O. explains that the product contains no fat, so you feel light after eating it. The girl rises to feel the lightness of the air. But the wind blows her away, and she falls into a truck, landing on a pile of hay where several other girls already are. The young truck driver celebrates yet another woman he caught. Then he passes another convertible, where another girl is also having Itambé Fit Light. The truck makes a U-turn and starts chasing the car.

Similar Campaigns

6 items

Cadbury x World Record Egg

VCCP, London

Cadbury x World Record Egg

2024, CADBURY

(opens in a new tab)