Cannes Lions
DENTSUBOS, Montreal / DYSLEXIA CANADA / 2021
Overview
Entries
Credits
Execution
This radio campaign tells famous children’s stories in the most complicated language possible turning a simple story into a confusing nightmare. The Three Little Pigs, Goldilocks & The Three Bears, and Hansel & Gretel have all been rewritten to immerse the listener in the experience of living with dyslexia. The ads are paid off with the line: When you’re dyslexic, no story is simple.
Similar Campaigns
1 items