In Iran Women must have hijab on TV because of that a lot of women cannot do a lot of sports. If they do it privately they will never be able to be shown on TV.

Women cannot ride motorcycle, cannot enter in sport stadiums and cannot pilot Airbuses and many other boundaries.

Even more than 45 percent of educated women have a Ph.D, most women fail to get a job because of the lack of self-esteem and the belief that says “women can’t” and they give up trying because they think men are better.

Regarding the cultural, political and social conditions of Iran, it is necessary to put more multi-aspect effort in presentation of women in society and encourage them more than before to raise their confidence in addition to keeping faith in their dreams and trying a lot in order to achieve them.

A simple marketing plan based on the new recent rise of Kimia Alizadeh due to her bronze Olympics medal.

We ask her to share on her personal social network page (Telegram, Instagram) a selfie video revealing how she set herself to victory.

Through PR we announced some selected bloggers that Kimia Alizadeh will release an important info on October 12th at 5pm on her social media account.

In addition, we sent to the mainstream media a TV spot to ignite the awareness of people about the challenge.

This campaign had a round 7000000 reaches and around 500 received videos.

We asked Ms. Dastrang Ph.D to do a pilot study in a statistical population in volume of 1000 young women. The results showed that 75 percent of the women of the second study who were interviewed for the second time after watching the viral videos had experienced a deep feeling of happiness and 30 percent of them had the willing to think and talk about their dreams. And 2 percent made their dreams come true.

“CAN home appliance” customer observation showed this campaign increased their brand awareness up to 26 percent. and place their brand name beside Kimia’s name.