With the concept “IT’S NOT COOL, IT’S SUPERCOOL” and some fun online videos, the ambassador explained the advantages of Hisense refrigerators even for someone who, like her, doesn’t usually even need to open one. And she taught us how to pronounce the word… “Hisense” too.

The results were supercool; more than 98% of the Instagram views came from Carmen Lomana’s personal channels. On Youtube we got +1 MILLION TOTAL VIEWS, around 20% of the views were also direct and what’s more we created a positive feeling towards the brand of 85%. We generated a return on investment of 1 : 10€ for the brand.