Cannes Lions

It's not Trump (campaign)

LEO BURNETT MÉXICO, Mexico City / SOPITAS / 2017

MP3 Original Language
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MP3 Original Language
MP3 Original Language
MP3 Translation
MP3 Translation
MP3 Original Language
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We hear "Donald Trump" giving a speech. In the speech, we hear him criticizing women and diminishing their rights. When the speech ends. A Narrator explains the twists by saying those were not words coming from Trump's mouth, but an actor reading tweets written by Mexican people on their social network. The ad ends by reminding people the problem is not a man talking trash abroad and that the solution is inside each of them.

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