Cannes Lions

It's Time

DIGITAS HEALTH LIFEBRANDS, Philadelphia / ABBVIE / 2021

Overview

Entries

Credits

Overview

Background

We set out to reach adults with moderate to severe plaque psoriasis who are delaying care from their dermatologist due to safety concerns. It was critical for these patients to feel confident and safe going to see their dermatologist, instead of trying to deal with painful flares at home alone.

Execution

Many people think of plaque psoriasis as just a skin condition, but it’s deeper than that. The symptoms people see on the outside are the result of what’s happening on the inside. It’s inflammation and can be debilitating if left untreated.

We set out to support and encourage patients to seek care from their dermatologist because even during the current pandemic, being seen by your dermatologist is still the best approach to manage plaque psoriasis.

Our message to people with plaque psoriasis is not complicated but it is one of critical importance: Don’t wait to get the care you need because dermatologists are ready and waiting to see you safely.

Similar Campaigns

12 items

Eczema Headquarters

DIGITAS HEALTH, Philadelphia

Eczema Headquarters

2022, ABBVIE

(opens in a new tab)