Cannes Lions

It's time to wake up

VMLY&R , Santiago / CAFE CARIBE / 2019

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Overview

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OVERVIEW

Background

Despite the multiple feminist movements that fight for gender equality, in Chile male leadership still exists. That is why, Caribbean Coffee wants to wake up all the people that still minimize women imposing them ingrained behaviors in retrograde societies, for example: that a girl has to play whit a doll, a woman has to change diapers, shave and iron.

To all that people, we invite to wake up and evolve to a world without stereotypes.

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2023, MORINAGA & CO.

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