Cannes Lions
TIKTOK, Culver City / TIKTOK / 2021
Overview
Entries
Credits
Execution
The opening lines of Dreams appropriately defined one of the most unanticipated, yet welcoming moments of the past year:
Now here you go again, you say you want your freedom
Well, who am I to keep you down?
Brought to life by Stevie Nicks’ gossamer vocals and Lindsey Buckingham’s ethereal guitar style, the song and video complement each other beautifully -- combined with the image of gliding down a road in that laid-back Doggface208 style, the feelings evoked are equal parts uplifting, introspective, and restorative. It was an ideal music selection; which is why TikTok’s team worked at record speed to license the song and reflect it back into the community as part of an evolving primetime spot featuring a rotating cast of user-generated video tributes. The popularity of #CranberryDreams even helped bump the classic back to the top of the music charts for the first time in 40+ years!
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