Cannes Lions
ITV CREATIVE, London / ITV / 2017
Overview
Entries
Credits
Description
Two black doors slide open to reveal the solitary figure within. As he steps forward through the doors, glaring floodlights reveal the silhouette of a rippling boxer’s body. Searchlights overhead go looking for their hero.
He’s picking up pace now as the memories of previous fights reverberate around him. As he gets closer to his destination he remembers the thundering noise of the crowd.
He comes to a stop. Lights explode upon his torso, casting the heaving contours of his body into deep relief. The bell tolls, and the action begins.
Staring down the camera he launches into a series of fierce, vigorous punches. Behind him, beams of light clash to form the outline of a boxing ring. The pace quickens as a series of sharp camera cuts juxtapose his thrashing movements with his cold, deep stare. The music reaches a crescendo before ending with one final punch at camera.
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