Cannes Lions
HAKUHODO PRODUCT'S, Tokyo / THE IWATE NIPPO CO. / 2012
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Description
Iwatte is the world’s first local newspaper which allows people to publish their own personal happy news as an extra edition, and share it with people in the city.It is a common practice around the world to have some kind of entertainment performed by friends, but in Japan, sometimes there are some inappropriate performances that could be a bit rude, over the top, or just not funny.
It is a series of fictional films made with documentary tone, as though it was filmed by the guests who were there at the wedding party.These spots convey the message that you can celebrate the wedding better and more successfully through Iwatte services.
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