To establish the Jack as a consumer (not business) phone and to illustrate the ability of the Jack to help one get organized, we decided to tell the story through the eyes of someone who is used to having someone take care of their every need, legendary rocker Ozzy Osbourne. Plus, who needs “easy” more than Ozzy Osbourne. Ozzy demonstrates how the super easy, fully functioning Samsung Jack has taken the place of his personal assistant. Not only is the Jack better than his personal assistants, it helps him do things he didn’t even know about.