Jacob’s Creek wanted to establish its credentials further by focusing on its quality and authenticity.To do this, Dare created rich media advertising, giving users a taste of what the real Jacob’s Creek is all about.Our ad casts "Our Place" as more of a scenic location than a source of great wine - allowing users to discover its secrets for themselves by interacting.In "Tilt", the landscape literally pours itself into an empty glass that waits intriguingly in the skyscraper below.