Imagine being able to review a product without needing the product itself?

What if a unique manufacturing process became completely transparent?

Imagine being sat next to your peer only you're in London and they’re in LA.

The launch of the Jaguar I-PACE made the imagined a reality with the world's first fully interactive car reveal.

Via a Real-Time Multi-User Social VR Experience, guests travelled seamlessly through the I-PACE from the front to the back. Able to poke their heads through the sunroof onto Venice beach, guests felt the vehicle’s speed as it raced them down from space to a beautiful desert location.

Manipulating the I-PACE from all angles, guests experienced a car turned literally inside out. Every layer of design and manufacture was right there for them to unpack, touch, and explore.

Entering a room, guests took a seat, placing an HTC Vive headset and headphones on. Guests were then transported into the world of I-PACE.

Throughout the experience Jaguar’s Ian Callum, Ian Hoban and Andy Jaye hosted the guest journey live as the vehicle was revealed layer by layer.

In practical terms. 284 people across 5 rotations experienced the I-PACE launch. Mixed reality assets were provided for media to report the experience in their own channels.

In factual terms, 3 technical world firsts:

? Largest number of HTC Vive headsets ever connected for an external global consumer product launch.

? Presenters were live streamed into a VR world for media to see, hear and speak to.

? 66 people in London and LA at any one time felt like they were in the same room - with two-way conversation between.

Driving new customer leads for the Jaguar I-PACE, we reached, engaged and converted at scale, helping establish positively Jaguar’s electric future.

By using Social VR technology in this way, Jaguar has permanently redefined the format of product launches, raising the benchmark for brand experience for all media, influencers & KOLs.

The launch delivered

? 127 Broadcast clips, 20 National Radio Hits, 75 Online articles

? 3.9m video views (+144% against KPIs)

? A PR reach of 361,198,405 converting to an of AVE: £150,989,989

? Over 90% of coverage & comments favourable

? 5.7M consumers engaged (uplift of 90% vs KPIs)

? 151K website visits (uplift of 233% vs KPIs) converted post launch

“Jaguar got a jump on the competition by launching its latest concept vehicle in the showroom

of the future: virtual reality.” Mashable

“Jaguar deserves praise for its creativity in running a refreshingly unique preview”. Bloomberg