The brief was to promote the 2006 X-Type Jaguar. It was identical to the 2005 model with one major difference “ its price tag was reduced by AUD$5,500.

Our challenge was to push value without detracting from the stylish, luxury image that epitomises Jaguar. We had to portray an ultra-premium feel while also bringing to life the smart, technologically-advanced features of the 2006 X-Type Jaguar.Our idea was simple; to showcase the X-Type's features by letting users explore and experience them for themselves. The colours were rich, the visuals decadent and the interactivity demonstrated clear benefits.