Cannes Lions
TH_NK, London / BRITVIC / 2015
Overview
Entries
Credits
Description
This film features an original collaboration between spoken word artist, James Massiah and the Royal Philharmonic Concert Orchestra.
From haiku to rap we watch specially written pieces performed by the South London poet, alongside the world-famous orchestra performing the works of Bach, Beethoven and Vivaldi.
Subjects range from those with huge appeal like the BAFTAs and London, to celebrities, to fans of J2O.
The performances are captured in a family of films that hero both James and the orchestra with an imaginative creative twist to keep each fresh.
Execution
Our creative ambition was to bring together two disparate genres to create something fresh.
Original lyrics were created with topical and emotional themes that would resonate with audiences. And we arranged them to fit seamlessly with the world famous repertoires of Bach, Beethoven, Vivaldi, Elgar and more, as performed by the 24 piece Royal Philharmonic Concert Orchestra.
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