Jameson Distillery Bow St. is the ultimate Jameson brand home experience in the newly restored historical building where John Jameson began distilling whiskey in 1780. It’s a living, active social space that engages guests in sensorial and immersion experiences that ignite a deep, lasting connection to the Jameson brand. It takes visitors on a story-driven journey that connects them with the passionate people, innovative process, delicious and versatile products, and fearless spirit of Jameson Irish Whiskey. Jameson Distillery Bow St. engages guests through multiple offerings: four different experience journeys; community, live music, and product demonstration events; a world-class bar offering custom drinks and the renowned Irish CRAIC (Irish for fun); and retail opportunities unique to the birthplace of the world’s favourite Irish whiskey.

The primary challenge was improving and increasing efficiency within the building’s existing footprint. (3,900 SQM or 41,900 sq. ft.) The redeveloped Jameson Distillery Bow St. increased capacity, added improved back-of-house space and operational efficiencies, increased tour opportunities to meet a broader range of whiskey drinkers from the casual to the brand advocate, increased functional bar and retail space, improved event spaces and rental opportunities, and added a live maturation house, which required careful planning from a health and safety perspective.The redevelopment of the historic distillery building was extremely fast track to minimize business & community impact. Demolition and construction work began on 1 September 2016, and the renewed brand home reopened 1 March 2017. In addition, strict regulations pertaining to noise control and construction hours drastically impacted the work schedule, the extensive renovations had to honour the historic nature of the building.

The success of Irish whiskey is a success story for Ireland. Each year, over 600,000 tourists pass through Irish whiskey visitor centres to experience first-hand the heritage behind this time-honoured spirit. The Irish Whiskey Tourism Strategy aims to treble this figure to 1.9 million visitors by 2025 and Jameson Distillery Bow St. plays a central role in delivering this vision.Through its community-curated exhibits, live events and cultural programmes featuring local artisans, the Jameson Distillery Bow St. brand home is playing a key role in Smithfield’s continuing cultural and economic resurgence. This year Bow Street was named the most popular whiskey destination in the world. In one year alone, they welcomed visitors from over 70 countries, taught 32,000 whiskey enthusiasts ,served over 50,000 sours, by having more than 350,000 visitors through the doors, 50,000 whiskey sours, 25,00 personalized distillery Jameson edition bottles, and facilitated four marriage proposals.