Cannes Lions

JAMIE OLIVER ROASTER

REKLAMEBUREAUET TYVETI, Copenhagen / KOP & KANDE / 2012

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A mother tucks her kids into bed. She is tired. The house is a typical everyday mess with toys lying around, a kitchen that needs cleaning up, and a dinner table that’s not cleared. It takes forever to clean up. When she’s done, she sits down on the sofa, exhausted, burned-out and on the verge of tears. She finds a piece of paper. It's a child’s drawing of a woman cooking in a messy kitchen. The headline says, 'Best mom in the world'. She smiles, as if it's all worth it.Packshot and voiceover, “A best-mom-in-the-world-roaster from Jamie Oliver. Only 499”. Logo, payoff and voiceover, “Kop & Kande. We know what’s cooking”.

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