Japan’s most representative blended whisky HIBIKI – it is produced only by the delicacy of this country. We visualized the allure of this whisky we can be proud of to the world, by the motif of Ryusui-mon (flowing water patter), uniquely Japanese.

With the detailed graphics and the bar experience, we were successful to convey the unfathomable depth of its sense of beauty.

We held an invitational bar event in a century-old folk house, where people can experience the world of HIBIKI.

The guests invited from all over the world indulged in the Japanese sense of beauty regardless of where they were from.

By visualizing the brand identity of the product, and having it experienced, we were able to convey the latent allure of HIBIKI to the people of the world.