Paul McCartney has recorded and performed with JBL audio equipment for over forty years. To celebrate the partnership, we created a commercial around his new track, ‘My Valentine’. The spot brings the story behind the song to life, while highlighting JBL’s role in ensuring that listeners hear the truth in his music. It is the first commercial ever to feature Paul McCartney himself; it spearheaded the launch of his new album; and it premiered during the Grammy’s, coinciding with Sir Paul’s encore performance.