We have sent each advertiser a framed picture of his own campaign on Google Street View. So we used digital content as a subject of our mailing to 53 of Belgium’s biggest advertisers. This way there is a clear link between our mailing and the digital features and innovations we want to inform them about.

We have sent the Direct Mail to 53 of Belgium’s biggest advertisers. 60% of them (32 advertisers) reacted spontaneously. After a follow-up by our sales team we obtained an extra 95% of meetings.