Cannes Lions

JEANS

JWT INDIA, Mumbai / MONTECARLO / 2007

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

Two pages were stuck together in a magazine.When one rips open the pages, it tears at different places.And so, every individual’s ‘rip off’ jeans looked differentdepending on where the jeans get torn after opening the page,making the pair of ‘rip off’ jeans simply unique!

Outcome

The brand sales increased by 4% as more and more people poured in to get their pair of ripped jeans.

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