Cannes Lions
JWT INDIA, Mumbai / MONTECARLO / 2007
Awards:
Overview
Entries
Credits
Execution
Two pages were stuck together in a magazine.When one rips open the pages, it tears at different places.And so, every individual’s ‘rip off’ jeans looked differentdepending on where the jeans get torn after opening the page,making the pair of ‘rip off’ jeans simply unique!
Outcome
The brand sales increased by 4% as more and more people poured in to get their pair of ripped jeans.