Castro is a leading fashion design brand. For this campaign of Castro’s new jeans collection we have registered an innovating patent, which allows to plant a video based background on websites. Here we transformed a regular MSN.co.il portal into a dynamic, intriguing and ‘Castro like’ advertising without interfering with the portal content and its clickability. Clicking on the banner reveals an stimulating top-layer video clip, a second click leads to the Castro catalogue.