The book tells the Mustang Jeans' history. Remarkable is the cover in six-color silk-screen printing, embossed and with crocheted book title using “timeless” typography with “hand-stamped” lettering (headlines). Despite the use of archive material the result is an innovative layout.

1,000 invitations were sent out containing an image book. As a result 83% of the recipients visited the Mustang fair stand.