Cannes Lions

JEANS

SPRINGER & JACOBY WERBUNG, Hamburg / MUSTANG JEANS / 2004

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Overview

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Credits

Overview

Description

The book tells the Mustang Jeans' history. Remarkable is the cover in six-color silk-screen printing, embossed and with crocheted book title using “timeless” typography with “hand-stamped” lettering (headlines). Despite the use of archive material the result is an innovative layout.

Outcome

1,000 invitations were sent out containing an image book. As a result 83% of the recipients visited the Mustang fair stand.

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9 items

Ticket to Buy

VALTECH RADON, Stockholm

Ticket to Buy

2024, ETON SHIRTS

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