In 2011 Jeep launched an international campaign called ICON.

The idea behind the concept was to sell more than a 4x4 car, but an attitude, a spirit.

We interpreted Jeep Icon in a more contemporary and joyful way, changing the look of those old fashioned dealerships into something more aligned with what the brand stands for today.

Dealerships are generally very tough places to do anything different and fresh but our dealerships fell in love with the poster and customers did too.