JetBlue gave us their goal to steal the market share from other airlines in an increasingly competitive market and spark travel throughout the year, creating balance during tough periods.

The animation came about as a means of demonstrating JetBlue's superiority in a humorous, highly visual fashion.

Initial testing in focus groups has revealed very positive reactions. OR The audience is relating to their experiences on 'OTHER GUY AIRLINES' and are looking to JetBlue as a better option.