Cannes Lions

JEWELLRY

BASSAT OGILVY, Barcelona / BAGUES MASRIERA / 2010

Presentation Image

Overview

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Credits

Overview

Description

Bagués Masriera wanted to create a catalogue on the occasion of the 170th anniversary of the jeweller’s, a limited edition of 2,300 numbered copies to give the anniversary the importance it deserves. With the catalogue they wanted to capture the essence of exclusiveness that the collection gives off.

Execution

'Flip cards' have inspired the catalogue, cards all our clients had collected and played with during their childhood. So we have transformed every single jewel in a card inviting them to interact with it, and transporting them to the time when flip cards were the most precious jewels.

Outcome

A catalogue presented as a card collection that shows creatively the jewels collection that commemorates the 170th anniversary of Bagués Masriera.

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