Cannes Lions
BASSAT OGILVY, Barcelona / BAGUES MASRIERA / 2010
Overview
Entries
Credits
Description
Bagués Masriera wanted to create a catalogue on the occasion of the 170th anniversary of the jeweller’s, a limited edition of 2,300 numbered copies to give the anniversary the importance it deserves. With the catalogue they wanted to capture the essence of exclusiveness that the collection gives off.
Execution
'Flip cards' have inspired the catalogue, cards all our clients had collected and played with during their childhood. So we have transformed every single jewel in a card inviting them to interact with it, and transporting them to the time when flip cards were the most precious jewels.
Outcome
A catalogue presented as a card collection that shows creatively the jewels collection that commemorates the 170th anniversary of Bagués Masriera.
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