Cannes Lions
LOWE PEOPLE, Stockholm / LEVER-FABERGE / 2004
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Girl walks into a messy kitchen in a studentdorm. In the grease on the tiles someone has written "buy Vim". She starts viping it, as if she is about to clean. Instead she removes the "Vim", and writes "Jif" with her finger. V.O: We have changed our name to Jif.
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