Cannes Lions


ROCK PAPER SCISSORS, Los Angeles / BEAM / 2011






The bold choices we make, make us. The question is, which “us” will we choose? In a new anthem spot for Jim Beam, Oscar-nominated actor Willem Dafoe ponders that exact question. As a young man, Dafoe is at a crossroads, faced with a choice - to boldly leave his hometown of Appleton, Wisconsin, and head for the bright lights and long odds of an acting career in New York City, or stay put, and let fate play a leading role in deciding his future.

As he reflects on his decision, we explore the many futures that could have been – factory foreman, chess champion, aging punk, even sumo wrestler - but as Dafoe notes, in the end, there is really only choice.“All choices lead you somewhere. Bold choices take you where you’re supposed to be.”

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