Cannes Lions
DDB & TIRBAL, Warsaw / MCDONALD'S / 2015
Overview
Entries
Credits
Description
We installed specially designed pipe organs on the roof of a bus stop. It was a unique music installation and a real music instrument. Under the roof there was a bench. Different parts of the jingle bench played different parts of the McDonald's jingle. People were trying to play 5 tones jingle alone, but it was easier to perform it by 5 people together. Each win was awarded with a coupon for a 5 free McDonald's meals.
Execution
It was one of the 24 gifts of joy that McDonald's gave people on 24 March in 24 countries during the 24-hour #imlovinit24 action.
Outcome
Thousands of people enjoyed it live in Warsaw, 1,2 million watched it on TV and more than 4 million online. On the day of the event, we saw almost 40,000 total #imlovinit mentions, which is 850 times more than the daily average.
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