Imagine you´re a student.A young talent seeking to become an Art director or a copywriter, eventually even a creative director. And then one day, you log onto Facebook, the most common social networking site worldwide; which you do every day. You have a message, saying: "You've been tagged in a photo.“ You click onto it and revealed by a mouse over, you find your name on a business card of your potential employer: TBWA\ Düsseldorf.

It says: "this card could be yours.“

42 young talents called the Human Resources department. Six of them got employed by TBWA\ Düsseldorf.

And of course they do have their own business cards now.