Cannes Lions

JOHN HAMMOND THE INTOLERANT CHAMPION

AMVBBDO, London / DIAGEO / 2016

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The ad, which is filmed entirely in black and white, transports viewers back to 1930s New York and tells the story of John Hammond - a man born in turn-of-the-century Manhattan, when racial disharmony prevailed. Black and white musicians rarely played together in ‘30s New York and many music venues permitted white audiences only. Despite this, from an early age John Hammond developed a burning passion for music of black origin – Jazz, The Blues, Big Band and Gospel. He would travel the clubs and bars of Harlem seeking raw, undiscovered musical talent for his radio show and he would often be the only white man in the room.

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