Cannes Lions

JOHNNIE WALKER BLUE LABEL

LEO BURNETT MOSCOW, Moscow / DIAGEO / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

A simple cut-out in the envelope that attracted attention to a unique feature of JWBL, compared with a detail of a famous work of art that is enough for an expert to recognize the whole enabled us to create a piece of communication that provoked both interest and response.

Outcome

There was a noticeable increase of interest towards the brand from our target, sales increased in duty free shops and coupon requests from specialized wine and cigar magazines.

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