Cannes Lions

JOHNNIE WALKER BRAND

BBH, London / DIAGEO / 2014

Case Film
Film
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One of the most frustrating things about your post educational career is that it starts with a whimper rather than a bang. You're on the first run on the ladder and all you can do to keep sane is dream of a brighter tomorrow that you pray will one day come. This film imagines what it would be like if you from the future could address you from the past and reassure your younger self that everything was going to work out okay. When work is getting you down and you know you have more inside you to offer, often the best thing to do is stare straight at the future, adopt a purposeful stride, and keep walking.

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