a: How to present the communication theme for the POSM in an interactive and unique way is the biggest design challenge.b: Competing against the very limited POSM space, the POSM must fulfill the criteria of being eye catching,conceptually easy to understand, light and handy for interaction.c: The idea of “Assembled Harmony of Green Bricks in a Cube” is generated to provide target consumers with the opportunity to see and feel what “the Harmony of Four” means. d: Based on the 4 signature tastes of the product, 4 particular materials representing each smell of 4 tastes are made into 4 pieces individually, and form a cube when assembled.

a: In six selected nationwide on-trade outlets the promotion reached 1,900 target consumers, and 1,175 of them experienced “The Harmony of Green Bricks”. The trial rate of this POSM is 62%.b: In 27 selected nationwide off-trade outlets the promotion reached 6,914 target consumers and acquired 1,560 new customer data.