Cannes Lions

JOHNNIE WALKER LIMITED EDITION GIFTING

DESIGN BRIDGE, London / DIAGEO / 2015

Presentation Image
Supporting Images
Supporting Images
Supporting Images
Supporting Images
1 of 0 items

Overview

Entries

Credits

Overview

Execution

We chose to work with paper artists and set designers, The Makerie Studio who specialise in creating distinctive pieces using groundbreaking techniques, precision and passion. Using the Makerie Studio’s in depth knowledge of paper sculpture, we collaborated on a unique installation for each of the three whiskies. Three dynamic printed and embossed paper forms were built and individually crafted using texture and light to bring the flavours to life.

Outcome

As a result, the iconic striding man takes centre stage and is seen to be orchestrating the flavours, enveloping bold dynamic forms, moving through and around him.

The beautifully crafted Limited Edition range captures the energy and flavour profile of each individual whisky, inviting people to step into the world of big bold flavours.

Similar Campaigns

12 items

Spills

DAVID, Miami

Spills

2024, COCA-COLA

(opens in a new tab)