Cannes Lions
DESIGN BRIDGE, London / DIAGEO / 2015
Overview
Entries
Credits
Execution
We chose to work with paper artists and set designers, The Makerie Studio who specialise in creating distinctive pieces using groundbreaking techniques, precision and passion. Using the Makerie Studio’s in depth knowledge of paper sculpture, we collaborated on a unique installation for each of the three whiskies. Three dynamic printed and embossed paper forms were built and individually crafted using texture and light to bring the flavours to life.
Outcome
As a result, the iconic striding man takes centre stage and is seen to be orchestrating the flavours, enveloping bold dynamic forms, moving through and around him.
The beautifully crafted Limited Edition range captures the energy and flavour profile of each individual whisky, inviting people to step into the world of big bold flavours.
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