The "Johnson & Johnson Spotlight Presentations" are an award- winning series of original movies that run on TNT. They were specifically produced for the client to provide a platform for integrated marketing efforts and to reinforce their equity as a strong supporter of family programming. All aspects of the program, from conception to production to negotiation and promotion, were managed by Universal McCann and sister company Magna Global Entertainment. The result was the seamless execution of a complex, multiplatform concept and a major success for Johnson & Johnson.