To produce a specific action together with partner pediatricians to remind them of the Bed Time line and its differential so they would recommend.

The Bed Time Line has a fragrance which releases relaxing aromas. Its main differential is to help calm babies and make them sleep better. What else calms these babies? A soft, indirect light which transmits the sensation of protection while helping the baby relax. We developed a piece reflecting the attributes of the line while retaining the design of one of its products which could be present in a useful and nice way in the doctor’s daily routine.

Pediatricians receiving the lamps had them plugged in at their offices, creating a soothing and pleasant atmosphere for the babies. Besides serving as a daily reminder of the line, leading to it being recommended more frequently, its calming function became clearer to mothers taking their babies to appointments. In fact many mothers inquired where they could get one to put in their baby’s bedroom at bed time, according to the feedback given by doctors to Johnson’s.