Echoing Johnston’s professional approach, we wanted to create something which was ?simple and effortless, but direct in it’s message. The result stays faithful to his legacy, while adding a playful twist on the functionality of his work.

By using a limited colour palette and a traditional typesetting style, we stayed true to design aesthetic of Johnston's early work for Transport for London. Inspiration was also taken from the information posters common in that era. The copy provided us with an opportunity for wit in the form of a double entendre.

The poster was well received by the public, with limited edition signed prints selling out, and TfL e-commerce and pop up shops increasing their poster sales by 50%.

All of the exhibition posters celebrating the Johnston Anniversary on the Underground received an audience reach of 3.24 million. The exhibition at KK Outlet ‘The Language of London’ had an audience reach of 2.4 million.

There were worldwide tweets talking about the posters and the exhibition.