Cannes Lions
CHEIL WORLDWIDE, Seoul / SAMSUNG / 2015
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This is an artistic expression of the headset 'Gear Circle' through a fantastical allusion. As a man begins to play music with Gear Circle around his neck, he is invited to a virtual ballet dance in the air with a beautiful woman whom seems to have appeared from within him. Whispers around his ear, music, and the strong feeling of enchantment further lead the man into a fantasy, until he is woken up by a phone call and rushes back to reality.
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