What makes Sony different from other technology companies is that it is more than a technology company. Sony is a unique combination of artists and engineers. So we created an anthem spot that shows what happens when Sony engineers come together with Sony artists. The spot featured Sony artists such as DJ Cassidy, Spike Lee and Quvenzhané Wallis. It was all tied together with the Who’s “Join Together.” The final product helped us remember a company that we know and we love, but maybe had forgotten.

It is licensed. The track is a remix of "Join Together" by The Who, done by Izzie Twins Unchained.