Cannes Lions

Jose Cuervo

1STAVEMACHINE, Brooklyn / JOSE CUERVO / 2022

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Overview

Entries

Credits

OVERVIEW

Idea

Online dating, especially during Covid, can be impersonal. To illustrate that, we sent two AI robots on a date and created their conversation to give a hilarious take on modern dating. This was to show that Jose Cuervo breaks down barriers inspiring genuine human connection in what is often an impersonal interaction.

Execution

We created two bespoke robots, a male and a female, using wardrobe, hair, and custom faces and body parts to give them their own personalities. Unique body parts were 3D printed to our specs.

For their dialogue, we asked thousands of people what they might say on a first date. Our AI model incorporated these real-world responses with dialogue culled from TV shows to create some unexpected and hilarious banter between these two charming bots.

After the script was locked, the robots’ movements and expressions were programmed in to sync with the dialogue. The voices were computer-generated.

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